Blue Ocean Strategy training program for corporations and enterprises

Founded in 2000, Hung Viet is a pioneering private company in consulting on education-project development, vocational teaching, and human-resource training. Today, Hung Viet is one of Vietnam’s leading consulting companies in education-project development, training, and human-resource development.

Our guiding principle is“Innovation”through close training linkages and cooperation with universities and reputable international consulting firms in many countries around the world, such as the United Kingdom, the United States, France, Germany, Japan, Australia, Arabia, India, Malaysia, Indonesia, Singapore,…

One of Hung Viet's major training areas, delivered in partnership with Niagara University (USA) and UCSI (Malaysia), covers training onBlue Ocean Strategy (Blue Ocean Strategy – BOS).

Strategic training practice

For this area of training, Hung Viet advises on applying Blue Ocean Strategy thinking to innovation in specific professional fields, on building corporate culture, and on partnering with universities and with experts in Vietnam and abroad to train in business philosophy, the building of corporate culture, and more effective use of personnel.

In addition, Hung Viet partners with foreign universities to organize long-term courses that raise the qualifications of key personnel. Typical disciplines include aviation management, transport management, information technology, electrical engineering and automation, business administration, educational science, and foreign languages,…

Organize thematic seminars in specific fields, using experts from foreign universities and partner enterprises from France, Germany, the United States, the United Kingdom, Australia, and elsewhere. Typical topics: hospitality, logistics, airport operations management, ground-service operations management, and the application of information technology in aviation services.

The training programs meet the innovation and restructuring needs of corporate groups at new stages of development, so that they can adapt, integrate, and grow together with the country's 4.0 economy.

Training on Blue Ocean Strategy

Hung Viet organized training on strategyBlue Ocean Strategythe In-action course at Dong Nai University, the University of Transport and Communications, the Academy of Finance, and Electric Power University; introductory training on Blue Ocean Strategy for the Hanoi Young Entrepreneurs Association; and training for the corporation and 5 member companies of Vietnam Electricity (EVN).

Ms. Nguyen Hoang Anh – Customer Service Director, EVN Hanoi, said:“The Blue Ocean Strategy – in Action course is highly practical and effective; I personally very much hope that units across the Corporation will continue to be given the opportunity by the HR Department to attend this training course.”

Training program at Vietnam Airlines

The training program has also been applied at Vietnam Airlines, Vietnam’s national airline, with Blue Ocean Strategy courses for the leadership of Vietnam Airlines, a training program for middle managers, and for subsidiaries such as VIAGS, VAECO, the Finance and Accounting Division, the Investment and Procurement Division, and the Central Region Branch.

The program arranged for lecturers from UCSI University Malaysia – a private university of international regional standing – to deliver training at VNA, entirely in English, admitting international students of many languages and faiths.

The training content includes: An introduction to BOS – definition, importance, and a number of real examples of well-known Blue Ocean business decisions in the relevant industry.

The program introduces practical exercises for applying BOS and for grasping the focal points of the strategy model. Participants exchange with the consultant through 4 case studies on 4 fields of study provided by the consultant: Starbucks, Honda, FedEx & Intel, Applying the toolBOS Buyer Utility Mapto grasp the key priorities of customer requirements.

Discuss with the consultant and build an “As is” Canvas, and explore and discover new customers: identify new customer-market segments through the 3 Tiers of Noncustomer tool.

The program also develops expansive thinking. It uses the 6 Paths Framework. It applies the 6 Paths Framework to analyze the strategic areas of focus. It analyzes how to attract new customers through creative solutions. It improves buyer value and reduces operating costs using the 4-Action Framework & ERRC Grid Tool.

Develop and build a Blue Ocean – build a new development strategy on core strategic issues, using the “To be” Strategy Canvas. Discuss the expected implementation process. Overcome organizational and leadership challenges.

Based on Blue Ocean strategy theory and the practical lessons applied in the course, Vietnam Airlines continues to develop the thinking of the Blue Ocean philosophy across many areas of activity.

One application of this strategy is organizing the Change with the World workshop, which put forward a series of ideas for development and improvement in every functional department of VNA.

After this workshop, the thinking of the Blue Ocean strategy continued to be applied in depth by Vietnam Airlines in implementing Safety Culture as a differentiating strategy for VNA, amid increasingly intense competition among airlines.

Safety culture, built, promoted, and carried forward from 2018 to the present, has brought the airline VNA to the Proactive safety standard in 2020 and toward the Advanced level in 2025.

Hung Viet Company intends to continue expanding the Blue Ocean strategy training program to enterprises in other sectors nationwide, such as: finance – banking, insurance, the transport industry, education, publishing, and so on…